Lead Generation and User Acquisition

We help DAOs, chains, protocols, and networks attract Leads and acquire Users to their ecosystems through PPC (web2 and web3-native channels), Email marketing activities, and Advertising networks.

Node:

Marketing

Description

As a B2B-focused DAO addressing the pain points of B2B and B2C customers, we understand the key drivers for the ecosystem’s TVL and user base growth. Open rates of 90% are not a big deal for us because we’ve seen them going up to 140% on LinkedIn! (Yes, recipients were probably forwarding our messages to others. Isn’t that great?).

In our Lead Generation and User Acquisition activities, we identify your potential customers, increase your brand awareness, and drive your revenue. As a result, you will expand your customer base, improve sales efficiency, and gain valuable market insights. Both strategies benefit from data-driven decision-making and continuous optimization based on performance metrics.

Lead Generation approaches

Create valuable content to attract and engage potential leads
Utilize targeted social media advertising
Implement email nurturing campaigns
Optimize website for search engines and lead capture (SEO)

User Acquisition approaches

Develop a multi-channel paid advertising strategy
Launch and optimize referral programs
Enhance app store presence and visibility
Collaborate with influencers and industry partners

Target audiences

User Acquisition
Developers adoption
Institutional Leads

Examples of user acquisition activities

Developers

Run hackathons or competitions to attract developers.

Institutional Investors and Partners

Utilize email marketing, interviews, and push awareness campaigns.

Dapps Builders

Engage and update a database of contacts about a project’s features. Invite developers to join and build on the network.

Research

Research your existing clients, developers, and node owners through interviews and questionnaires, then summarize the findings with ideas for the next actions and support needs. We did similar research for Balancer in the past.

Node Leaderboard

Build a leaderboard for nodes to encourage competition and engagement.

Direct Email Marketing

Our clients, from several time zones and crypto industries (Dex, L1s, L2s, NFT projects, and much more), all require direct email marketing campaigns with different objectives, audiences, and calls to action.

Book a call with Kirill Artsymenia

Schedule a call with our Head of Marketing to receive practical recommendations and a prompt proposal for upgrading your solution.